You want your business to get bigger and get more leads, sales, and traffic than you are getting right now. You also realize that SEO (search engine optimization) is a great strategy that can be taken in these cases. This means that it is time you hired an SEO service provider, is it not? The bad thing is that a lot of you do not know almost anything about SEO. This means you are vulnerable and open to be misappropriated by Machiavellian service providers. If you want your business to show on the first page of Google’s search results you have to be rather disciplined in finding the best SEO service provider out there.
Hiring Companies That Purchase Backlinks
You must have heard that getting other websites to link to your website is good for your business, but you would not want to go about that like this, would you? So, if an SEO agency buys backlinks from infamous companies you need to avoid it as it can lead to automated and low-quality backlinks for your company website. A lot of the pages that appear on these links are also referred to as free for all pages. This is because they contain nothing but unrelated and irrelevant links.
Hiring companies that write SEO copies
If an SEO agency offers SEO copywriting services, make sure that you immediately head in the other direction. Google is always changing the algorithm that it uses to rank content. This means that practices such as writing for the search engine and stuffing content with keywords are now on their way to death. SEO firms should now look at going back to the basics of marketing rather than trying to one-up the system. They should not try to misspell keywords and phrases just so that they can rank higher.
Hiring companies that promise quick results
It is wrong to think that there is nothing artistic about SEO, that it is only scientific. This means that if hiring an local SEO agency promises that it would get you great results within a month or a few weeks it is better that you avoid the same. The covert way in which such results can be attained is also known as black hat SEO. These shortcuts may pay off in the short term. However, they are also a sure-fire way to find yourself in the penalty box of Google. SEO needs time and continued devotion.
Hiring companies that have special tools
When you talk with an SEO agency that helps you grow your brand and you look at as a potential candidate you may find that you are impressed with its secret sauce. Its employees tell you about the special automated processes that they use and the proprietary tools that they have to get you ranked high in a short time. Now the question is which service provider do you choose? Before you start paying them just take a backward step and think. Google has cracked down on SEO malpractices and this means that it is no longer a hackerspace.
Hiring companies that are trying to lock you in
You must also step back when the SEO firm you are talking with wants to get you to sign a long-term contract. Just ask yourself why they are trying to get you to commit for 12 months or a longer period. Perhaps it could be because they do not want you to drop out when you find out that they are not giving you the results that you are looking for. If they are really as good as they say they are, should they need a long-term contract?
In this context, it is also important to steer clear of a company that has not been in the game for a long enough time. You have a lot of business leaders and savvy entrepreneurs entering the fray. It is always better to go with a company that has at least some experience under its belt before you sign on the dotted line with them. You do not want to be the first client of a company trying to find its feet. Do not trust companies that offer non-existent references. It is also better to avoid companies that have the same package for all clients.